Posts Tagged ‘your story’
What’s Your Story? The Basics on Branding
After my little video I put out yesterday,
I’ve had several phone calls from those of you who
want to know more about what it means to brand yourself.
Let’s keep it simple for the sake of time.
It’s really pretty basic on the surface
and the surface is a great place to start.
So here goes….
I want you to close your eyes for a moment
and think of someone famous.
Make it the first person that comes to mind.
Now, I can just about put money on the table
that you’ll know certain facts about this person.
Where did they grow up?
Where do they live now?
What do they do for a living?
What charities are they involved with?
Kids or no kids?
Do they have hobbies?
What do they like to do for fun?
Do they like to travel?
What kind of car do they drive?
Did they have a major event in the life that was a marked turning point?
Did they go from rags to riches?
Were they ever homeless?
Were they born with a silver spoon in their mouth?
The list goes on but I think you get my point.
It’s really all about the story. Their story.
We remember their story because it defines who they are.
Also, we need to think about our character when we
consider branding ourselves.
Let’s face it, certain people are ingrained in our brains
and once again, if we close our eyes we can see the
image of them….
On the red carpet displaying her tattoos….
Sporting a designer bag with her precious pocket dog dangling from within….
On a motorcycle with his much younger wife in tow…
Getting hot headed on the sidelines of a Laker’s game….
In the backyard of his 3 Gazillion dollar mansion with 100′s of blondes crowding around….
I bet you can figure out who each of the people are that I just mentioned.
Why? Because they have created a character for themselves and
they have an interesting story that we remember.
Now, what about you?
What makes you stand out in a crowd?
With thousands upon thousands of people online,
you want to be sure to stand out in a crowd.
So get to work and show us what you’ve got!
